SEO Kya Hai or SEO Kyu Karte Hai – Simple Explanation of SEO

Hello Friends aj hum is post me SEO kya hai or SEO kyu karte hai ke bare me janenge, SEO Online business website, blog ke liye kitna jaruri hai, SEO kaam kaise karta hai, Search Engine kya hai sabhi ke bare me simple way me janenge, so agar aap bhi SEO kya hai SEO kyu karte hai ke bare me janna chahte hai to is post ko last tak padhe.

SEO Kya Hai SEO kyu karte hai

SEO Kya Hai ? What is SEO 

SEO ka pura name Search Engine Optimization hai. SEO ka use hum Website, Blog ki ranking ko increase karne ke liye karte hai.

SEO ki madad se hum apni website, blog ko SREP (Search Engine Result Page) me top par la sakte hai jisase ki humari website, blog par jyada se jyada log aye.

Simple sabdo me bolun to agar aap koi bhi online business ya blog banakar paise kamana chahte hai to aapko SEO ki jarurat hogi.

SEO Ki Jarurat Kyu Hoti Hai :

Jab hum koi Online Business Website ya blog banate hai to hum chahte hai ki humare Website, blog par jyada se jyada log aye or Aj ke samay me internet par hajro esi websites, blog hai, jo ki same topic par hoti hai, jisake karan humari website, blog jyada se jyada logo tak nahi pahuch pati or humara business jyada grow nahi kar pata. Aise me hum apni website, blog ka SEO kar apni website, blog ko search engine me top par la sakte hai.

Agar ek line me bolo to jyada se jyada log humari website, blog ko dekhe isake liye humhe SEO ki jarurat hoti hai.

SEO ko ache se samjhane ke liye aapko sabse pahle kuchh basic terms ko samjhna hoga jaise ki Search Engine kya hai, Major Search Engine kaun se hai, SERP kya hai, Keyword Research kya hai etc.

To chaliye ab in basic terms ke bare me thoda jan lete hai ki ye kya hoti hai or kaam kaise karti hai :

Search Engine Kya Hota Hai?

Search engine ek software hai, Jo ki internet par information ko search karne ka kaam karta hai.

Search engine web par kisi keyword ki help se kisi information ko find karta hai or jin sites me wo keywords hote hai unhe show karta hai.

Example : Jab bhi humhe kisi chij ke bare me koi information leni hoti hai to hum search engine me us information se relative kuch words (Keywords) likhte hai, or usake baad search engine jin sites me wo words hote hai un web page ko show karta hai. 

Major Search Engine Kaun Se Hai :

  1. Google
  2. Yahoo
  3. Bing
  4. Ask.com
  5. AltaVista

Search Engine Kaam Kaise Karta Hai?

Search engine 3 process me kaam karte hai – Crawler>Index >Ranking

Search Engine sabse pahle web page ka Crawling karta hai, fir unhe Indexing karta hai, fir last me Ranking karta hai.

Search engine humari website, blog me sabhi Pages, Documents, Images, Keywords, Content sabhi ko scan karta hai, websites, blog se in sabhi information ko scan karne ke liye search engine software ka use karat hai jinhe crawler ya  spider ke naam se jana jata hai,or sabhi information ko scan karne ke baad unme se jaruri details ki list banata hai ise crawling kahte hai, isake baad wah crawler se data lekar apne database me add karte hai to is process ko indexing kahte hai usake baad wah us webpage ke topic or relevance ke aadhar par unhe rank karta hai.

SERP Kya Hai?

SERP ka matlab hota hai Search Engine Result Page yani ki jab aap kisi search engine me koi keywords dalkar kuchh information search karte hai to jo webpages show hota hai unhe SERP kahte hai.

Keyword Kya Hote Hai :

Keyword search engine ko aapke website, blog ke bare me batata hai ki wo kis bare me hai.

Keyword SEO ke liye sabse important hai. keyword ki madad se hi log humari website, blog tak pahuch pate hai.

Jab aap kisi chij ki information lene ke liye jo words kisi search engine me dalte hai unhi words ko hi SEO ki bhasha me keywords kahte hai.

Example : Maan lijiye ki aapko online paise kaise kamate hai ke bae me information leni hai to aap google ya kisi or search engine me kuchh word likhoge jaise ki make money online, how to earn money online etc, inhi word ko keyword kahte hai jin bhi websites me in word ko use kiya hoga search engine un sabhi web pages ko show kar dega.

Keywords Kitne Types Ke Hote Hai :

Keywords 3 type ke hote hai –

  1. Short Tail Keyword : Ye ese keyword hote hai jo ki 1 word ke hote hai jaise ki SEO, facebook, etc .
  2. Middle Tail Keyword : Ye ese keyword hote hai jo ki 2 ya 3 word ke hote hai jaise ki make money online, how to earn etc.
  3. Long Tail Keyword : Ye ese keywords hote hai jinka length jyada hota hai jaise ki How to earn money online, facebook se paise kaise kamaye etc.

Keywords Density :

Ek post me keyword ki density (length) post me jitney words hai utane ke 1-3% tak keyword ka use karna SEO ke liye sahi mana jata hai.

Example : Aape ek article likha jisame total 1000 words hai iase me aap apne us article me 8-10 bar apne keywords ko us kar sakte hai.

Keyword Research Kya Hai :

Keywords research hi pure SEO ka sabse important part hota hai. Agar aapko apni website, blog ko SERP me top par lana hai to aapko keyword ka chayan karna ana chahiye.

Keyword research ek esa process hai jisame humhe sabse pahle ye janna hota hai ki humare website, blog se relative wah kaun se words hai jo log search karte hai, usi ke aadhar par hi hum apne post me sahi keywords ka use karte hai.

Best Keywords Research Tools :

  1. Google adwords keyword planner
  2. Semrush.com
  3. Keyworddiscovery.com
  4. Wordtracker.com
  5. google.co.in/trends

Keywords Ko Kaise or Kaha Kaha Use Kare

Keyword me stop words ko use karna SEO ke liye sahi nahi mana jata hai,  jaise ki “by” ”it” “as” ye kuchh stop words hai jinka use apne keywords me nhi karna chahiye.

Apane keywords ko (-) ya (|) se separate kare example : SEO kya hai | SEO kyu karte hai.

Aap websites, blog me jitana achi tarah se keyword ka use karenge aapki website, blog utna hi popular hogi. Aap keywords ko website, blog me sahi jagah dale, Jaise ki –

  1. URL : Apne post ke URL me keyword ka use kare.
  2. Tittle : Apne post ke tittle me keyword ka use kare.
  3. Image alt Tag : Jab bhi aap apne post me image ka use karte hai to usame alt tag me apne keyword ka use kare.
  4. Heading, subheading, Meta, Description me apne keyword ka use kare.

Ummid karta hun ki aapko ye post SEO kya hai or SEO kyu karte hai achhi lagi hogi, Agar aapke man me koi doubt ya question ho to aap niche comment me puchh sakte hai.

3 Comments
    • elearninhindi

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